We chose a consistent purple and pink colour scheme throughout our work to help create a strong brand identity. Purple and pink tones are stereotypically feminine colours and as a result of this, we chose them for use in our publications.
In all three of out media products we have chosen to use white and purple text alongside eachother. This further extends the brand identity for the movie.
Myriad Pro is our chosen typeface. It is a bold, clear and modern sans-serif typeface. This makes it easy to read across all of our publications, particularly where legibility is important. Additionally, the font is not currently associated with any major movies so we feel it will help create a stronger brand identity for our film.
Brand Identity/Target audience
We chose all of these elements to create a strong identity to help appeal to our target demographic. We feel our design choices align well with consumer’s beliefs, tastes, aspirations and purchasing habits.
In terms of job classification, our target audience would be ‘E’ on the scale, as they are teenage students. However, we decided to target this audience as they are still considered to have a large amount of disposable income – due to their lack of financial responsibility.
Under the ‘LifeMatrix’ tool, our audience would be categorised as ‘fun/atics’ – meaning they are fun-seeking, active young people.
Adorno, a popular Marxist theorist, argues that media is turning society into a passive, conformist audience. We don’t dispute this; however we feel that the audience do not need to think critically to appreciate this type of media. This is because they fit into the ‘fun/atics’ category and are aware that what they are consuming is intellectually undemanding. They are simply seeking pleasure.
Brand Identity/Target audience
We chose all of these elements to create a strong identity to help appeal to our target demographic. We feel our design choices align well with consumer’s beliefs, tastes, aspirations and purchasing habits.
In terms of job classification, our target audience would be ‘E’ on the scale, as they are teenage students. However, we decided to target this audience as they are still considered to have a large amount of disposable income – due to their lack of financial responsibility.
Under the ‘LifeMatrix’ tool, our audience would be categorised as ‘fun/atics’ – meaning they are fun-seeking, active young people.
Adorno, a popular Marxist theorist, argues that media is turning society into a passive, conformist audience. We don’t dispute this; however we feel that the audience do not need to think critically to appreciate this type of media. This is because they fit into the ‘fun/atics’ category and are aware that what they are consuming is intellectually undemanding. They are simply seeking pleasure.
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