Evaluation

3) What have you learnt from your audience feedback?

Postmodernists believe that the audience constructs the text. Hartley, Fiske and Gauntlet expand on this idea by explaining that the audience - depending upon age, gender, class, ethnicity, etc – control the meaning of the text because they are able to interpret it regardless of what the media institution initially intended. Therefore, as Foucault argues, the power is within ourselves and our social relationships.

Due to this knowledge, we knew that different people will have different responses to our texts. As a result of this, we gathered audience feedback and used it to inform our decision making process.



This was useful because we intended to create a romantic comedy aimed at a female, teenage audience. Hannah is from our target audience, and as a result of this we feel we have done a successful job with our teaser trailer. This is particularly important because, as Barthes suggests, a text can be polysemic, meaning that individuals may interpret it differently. For example, we showed this to our parents and they did not interpret the text in the exact same way.



Beth liked the tracking shot of the character's legs. We too were pleased with this shot, and felt the slow movement of the character created appropriate tension and drama within the scene. This is an example of the male gaze. Beth also mentioned the use of blue colours within the trailer, although because it is only subtle, we believe it will not alienate the target audience.



Sam's response supported our decision to not use dialogue in the trailer. This worked in the 'Easy A' trailer, and our audience feedback suggests it will also be a successful aspect of our teaser trailer. He also thinks the music is appropriate, which we are pleased with because we chose the songs and musicians carefully to help appeal to our target audience.


Changes made due to audience feedback


Audience feedback inspired us to include a picture of a second actress on the cover of our magazine.

The comment suggested that the narrative of the film was not clearly displayed on the cover. We decided to include the second model to show the conflict between the two of them, hinting at the film's premise. This woudl also increase the sales of the magazine because it will create intrigue in the audience.