Colour scheme is mostly blue tones with hints of red. Bold red on top stands out and draws attention on a crowded news stand. Yellow is also used as a juxtaposition to draw attention to certain elements.
EMPIRE title in large font stretches across entire top of magazine. Unusually, it’s positioned in front of the cover model. Other magazines often place the title behind the model. Daniel Radcliffe is looking right at the camera which draws the audience in.
The use of “Massive preview special” text generates excitement and encourages the audience to read the magazine.
Text features popular and recognisable film titles that draw attention and appeal to a wider audience than just the main story.
Hellboy 2, March 2008
Red tones throughout the cover create an intense feeling that stands out on the news stand.
The caption “40 movies that will get you sex” appeals directly to the film and magazine’s target audience, who conform to the stereotype of single, middle-aged men.
Hellboy 2 is based on a comic book meaning there is already an established fan based. This means there is mutual benefit for both the film and magazine companies by featuring Hellboy 2 on the cover.
The use of the caption “first look!” creates excitement for the film because it gives the audience the impression that this magazine has the exclusive, first promotional look at the film.
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