Poster creation

To create our poster we started with an A3 document. We added a white frame, an idea that was influenced by the 'Easy A' poster. We then added text using the 'dodge' font. We chose a purple and pink colour scheme to appeal to our target audience of teenage females.
We imported the pictures of our models and positioned them either side of the text. We also added subtle shadows to give the impression that the actresses are actually stood on the purple floor. After this, we added text to further replicate the style of other film posters. We added the 5 star rating by Premiere magazine as a large focus as this is a common convention of existing posters.
We then added logos of the production company and other associated businesses, which is consistent amongst existing posters. We decided to change the image for the poster as we didn't think the actress' facial expression and body languange appropriately conveyed her character within our movie. Additionally, her clothing was not representative of the character and did not provide a strong enough juxtaposition with the character on the right. Furthermore, we tried to mirror the pose of the models to make the poster more aesthetically pleasing.
We added the actresses names to the poster and also added a more pronounced shadow. We used the font and styling from the text on the trailer to create a consistency across our publications. The final stage of production was to add more text. The 'spring 2012' is an idea influenced by the poster for 'Wild Child', a commercially successful film also aimed at teen girls. We added the text, 'the hit teen comedy of the year' to get the audience interested in the film. Originally, we tried the tag line 'the claws are out', however this didn't fit well within the space, and instead drew attention away from the actresses and the film title.