Poster creation

To create our poster we started with an A3 document. We added a white frame, an idea that was influenced by the 'Easy A' poster. We then added text using the 'dodge' font. We chose a purple and pink colour scheme to appeal to our target audience of teenage females.
We imported the pictures of our models and positioned them either side of the text. We also added subtle shadows to give the impression that the actresses are actually stood on the purple floor. After this, we added text to further replicate the style of other film posters. We added the 5 star rating by Premiere magazine as a large focus as this is a common convention of existing posters.
We then added logos of the production company and other associated businesses, which is consistent amongst existing posters. We decided to change the image for the poster as we didn't think the actress' facial expression and body languange appropriately conveyed her character within our movie. Additionally, her clothing was not representative of the character and did not provide a strong enough juxtaposition with the character on the right. Furthermore, we tried to mirror the pose of the models to make the poster more aesthetically pleasing.
We added the actresses names to the poster and also added a more pronounced shadow. We used the font and styling from the text on the trailer to create a consistency across our publications. The final stage of production was to add more text. The 'spring 2012' is an idea influenced by the poster for 'Wild Child', a commercially successful film also aimed at teen girls. We added the text, 'the hit teen comedy of the year' to get the audience interested in the film. Originally, we tried the tag line 'the claws are out', however this didn't fit well within the space, and instead drew attention away from the actresses and the film title.

Music changes

After putting together large parts of our footage we feel that the music we hve chosen is not appropriate. The pace, tune and themes within the songs do not suit our scenes and so we have decided to pick different songs. We chose two songs by Lady Gaga, 'Vanity' and 'Fashion'. This artist is famous, particularly with the teen girl demographic. This collaboration between two different companies is an example of synergy.








We emailed Lady Gaga's record label to request permission to use the song within our teaser trailer.

We have still recieved no response from the other record labels we contacted.

Initial stages of film trailer creation

To create our teaser trailer we used Adobe Premiere Pro. We started by importing our footage as shown below.

We used the source preview window to watch our footage before positioning the 'set in' and 'set out' points. We then dragged the footage down onto the timeline.



Unsuccesful footage 2

This is a screenshot from one of our filming sessions. We intended for this to be the scene where Nikki (the protagonist) was expelled by the principal of a posh, private school. However, the mise-en-scene was not appropriate for the environment we wanted. As a result of this we have decided to change some of the scenes in our trailer. We particularly want to change the order of the scenes and the content of the opening clips. Instead of showing Nikki walking down the corridor and then being expelled in her principle's office we want to film her outside of the school. Then, in a seperate scene, she'll recieve a letter through the post saying she has been expelled. We feel this will be more succesful because it reveals less about the plot, something we learned from our audience research earlier in the project.

Unsuccessful footage

After viewing our footage we think that it is not of a high enough standard to be used in our teaser trailer. In the particular example below, we had some trouble with the tripod, making it difficult to achieve a smooth pan shot. As you can see, the camera jerks across the scene, and although we did try to include a segment of the footage in our coursework, we felt it was still not of a high enough standard.